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BRAND POSITIONING

China Unpowered Amusement Equipment
(Educational toys)
The third innovation revolution has begun
Since 1912 Luna Park stood opposite the Sydney Opera House; in July 1955, Disneyland had its grand opening; in 1968, the first Lego theme park was built in Billund, Denmark; for 80 years, children's theme experience projects have become the focus of children's industry operations. In the traditional pedagogical theory of children's education, "intelligent education" is one of the common educational approaches. In the interpretive system of children's education, science, education, health, art, language and society are all indispensable elements; therefore, there are 5 cores of children's education, including stimulating interest in inquiry, cultivating a healthy body and mind, creating a language environment, nurturing artistic seeds and building a social environment. 
 
  • WISDOM AND EDUCATION AMUSEMENT

    Since the two-child policy was fully liberalized in 2015, the number of newborns has increased linearly. As of 2018, China's 0-14 age group was 280 million. The proportion of children under 7 years old accounts for about 60% of the population of 0-14 years old, about 168 million. Faced with such a large target group, the market is worth more than 10 billion yuan.While unlike the "free-range parenting" in the 1990s, and “ the rise of cram schools” in the 00s and 10s, the social trend in the coming 2020s is to strengthen the children's physical fitness and cultural literacy while returning their children a happy childhood, so here comes the concept of  wisdom and education amusement. 
    custom playground
  • LEADER OF WISDOM, EDUCATION AMUSEMENT

    As a fast-rising industry, science and education amusement has received continuous attention in the industry.Liben adheres to the positioning of “Leader of wisdom, Education Amusement”, innovates the industrial model, implements landing projects, and helps children “learn from play” and grow up in happiness with newer and healthier entertainment methods. In the future, Liben will vigorously develop the wisdom and technological amusement system, strengthen children's spiritual pursuit and learning pursuit with independent development of amusement facilities, and seamlessly connect with large-scale, thematic and innovative market scale.
    custom playground
DERIVATION OF BRAND POSITIONING 

ZhangChangYi, the leader of the third innovative revolution in wisdom amusement equipment and the founder of "Liben" non-standard amusement equipment,  create a new comprehensive brand called “Liben”, which focuses on research and development of wisdom amusement equipment  (referred to as "wisdom amusement") .
A core founding team with deep understanding of the market trend, seamlessly meeting market demand, being oriented by the demand of current children group, relying on solid cultural heritage, and rational positioning of the projects, we are aimed to turning Liben into a creator of children wisdom amusement product, a franchise brand service provider of “Play, and play wisely” themed children's playground, and a supplier of  family toys. 

custom playground
Growth Climbing Structure
  • MENTAL EXPECTATIONS OF TARGET GROUP

    Relying on the current situation of the development of early childhood education and the children's playground industry, all parties in the society firmly believe that the development of the children's industry cannot be separated from the eternal three themes of "play, happiness, and  wisdom" Under the premise of extremely rich material and great importance attached to education, our target group encourage related industries to explore and deepen the potential of children through diversified innovation models, and to subvert the concept of traditional education toys through products and services of “Play, and play wisely”.  

    Growth Climbing Structure
  • BRAND VALUE COMPETENCY

    Whether wisdom amusement is competitive depends essentially on its innovation, fun and functionality. Based on the modern early childhood education concept of “
    Play, and play wisely”, Liben combines its own characteristics and brand positioning, and integrates multiple fields of sports, language, science, society and art. We will build a comprehensive wisdom system with R&D, manufacturing, concept promotion&practice, innovation and service all combined into one body to offer solution for preschool education, children’s playground and families with special needs. 
    Growth Climbing Structure
BRAND TARGET GROUP ANALYSIS
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According to the data analysis of the "Foresight Industry Research Institute", since the full liberalization of the second child policy in 2015, the number of newborns has increased linearly. As of 2018, China's 0-14 age group was 280 million. The proportion of children under 7 years old accounts for about 60% of the population of 0-14 years.
Children of this age range are going through rapid physical and mental development. They start to show great curiosity and will observe the external world under the guidance of parents and others, while the parents are also exploring for suitable education methods. Under such a situation, the concept of "Play, and play wisely" brought by Liben is a comprehensive practice in the fields of sports, language, science, society, and art. It fundamentally changes the traditional education method and realizes the perfect integration of science, wisdom and amusement.


WELCOME

BRAND STORY

Based on the children's education concept and industry big data, Liben analyzed the physical and mental development characteristics of kindergarten children and expected a “joyful, creative and childlike” brand image to the liking of children of this age range, finally here comes our children's slide logo. We believe  would start a happy journey for parents and children to learn in wisdom amusement, and build unforgettable memories for them. 


Growth Climbing Structure
Growth Climbing Structure
Growth Climbing Structure
About B​​​​​​​RAND

CORE BRAND VALUE


From the perspective of emotion, wisdom amusement represents not only “Play, and play wisely”, but also the parent-child interaction and happiness sharing. Therefore, in terms of building the brand's emotional value, Liben are dedicated to introducing the concept of "Play, and play wisely”" in the research and development of wisdom amusement, and innovating children's learning models so as to improve children's comprehensive literacy and strengthen parent-child relationships.


INVESTMENT VALUE

wisdom amusement products show a trend of diversification. Different ages prefer different amusement facilities. Therefore, brands should seamlessly meet market demand, integrate the five major areas of early childhood education, and integrate external high-quality resources through independent innovation to achieve a distributed play experience and diversification of play mode, so as to create an exclusive brand with its own characteristics. In the future, Liben will rely on the science and education amusement system to expand the diversified field of young children and help children to develop in an all-round way.
 
The payback period of the wisdom amusement children's park project is generally 1 to 1.5 years. It has the features of "low operating risks, no obvious seasonality, stable returns, low management costs, cash transaction models, higher profits, and sustainable management." which makes it a high-quality project choice with good investment value.

For families,wisdom amusement makes the interaction between parents and children simple and fun, allowing parents to participate in the growth process of their children. We hope that each step of a child’s growth would be accompanied by caring parents, as we believe a child with a happy childhood has a better chance of success in career. 
Liben deeply explores the learning value, safety value, innovation value, and investment value ofwisdom amusement. We will conduct all-round marketing for the entire project through the core concept of "Play, and play wisely".
RATIONAL VALUE OF BRAND
  • Learning  Value
    "Play, and play wisely" is the core and purpose of children's education. On the basis of the traditional teaching method , "Smart Learning” from games is a completely new initiative. The modularization of children's games is still in the initial stage of development, if connecting it with the overall scheme of children's playground seamlessly can maximize the advantages of modularization of children's games and the construction of children's playground schemes.
  • Safety  Value
    In view of the special nature of science, education and amusement, safety is the primary criterion. We have to improve safety performance from all aspects and in the whole process, from the strict equipment selection and technical review in the design stage, to rigorous supply screening in the bidding stage and to the strict process control in the manufacturing, installation and acceptance stage. As long as we effectively eliminate all potential safety hazards from the beginning, we can achieve outstanding reputation and sustainable vitality in wisdom amusement.
  • Innovation Value
    wisdom amusement products show a trend of diversification. Different ages prefer different amusement facilities. Therefore, brands should seamlessly meet market demand, integrate the five major areas of early childhood education, and integrate external high-quality resources through independent innovation to achieve a distributed play experience and diversification of play mode, so as to create an exclusive brand with its own characteristics. In the future, Liben will rely on the science and education amusement system to expand the diversified field of young children and help children to develop in an all-round way.
BRAND IMAGE FEATURE ANALYSIS

BRAND IMAGE ANALYSIS

Liben Group Corporation adheres to the brand purpose of "gentleman's service, the road to establish the body". With quality and creativity as one, the one-stop toy and play service brings joyful experience.

"Make People Healthier and Happier"--we'll never forget our everlasting enterprise mission. As the pathfinder of China Amusement Toy Industry's integration, transformation and upgrading, Liben Group Corporation is looking forward to the long, firm and win-win corporation with you.



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Growth Climbing Structure
libenlogo

Amphibian

Representing the dual features of “Liben” products, “Play, and play wisely”

Do not change much as growing up

Implying that the heart is always “child-like”, and innocent.

The cutest in the world

“Childlike” is one of the most important features of children's playground;

Extremely healing existence

Just like a child is an eternal pure for parents. Liben would love to play the role of cure in “Play, and play wisely”. 

Super regeneration ability

Children with healthy bodies and minds will be more likely to find ways to solve problems, according to the law of children’s physical and mental development.
custom playground
custom playground

BRAND EXPERIENCE CONSTRUCTION

Liben puts "Play, and play wisely" as its brand focus, adhering to the terminal value of "wisdom amusement product R & D and manufacturer, wisdom children's playground franchise service provider, and “Play, and play wisely” concept family toy provider". The core value system of Liben is to integrate children's playgrounds with play equipment to help children learn knowledge and skills in games, and to build a good bridge for parent-child communication, fully promote parent-child communication and release children's vitality.

Professionalism-customized services

According to the National Kindergarten Education Guideline, Liben will customize wisdom linkage products suitable for different ages and different functions, contributing to the cause of preschool education and bringing new wisdom products to children's playgrounds;

Fun-Product Features

For children's playgrounds and comprehensive child care systems, fun is the perfect interpretation of safety, intelligence, and innocence, and the ultimate goal pursued by the amusement process.

“Play”/games-cultural communication

"Play, and play wisely" is the focus of the brand, and "Learning module" is the unique construction process of the brand, with more unique feelings and connotations.

Feelings-consumer care

Liben adheres to the concept of "Play, and play wisely", integrates wisdom in games, and allows children to gain knowledge in happy games.

OUT HISTORY

OUT HISTORY

2011
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2020
COMING SOON

Professional R & D

Relying on the professional knowledge of children's education psychology, Liben brings together the industry's top designer teams, puts in investment of R&D with continuous enthusiasm, seamlessly connects the industry's cutting-edge ideas to ensure that products are in the forefront of the industry in terms of creativity, style and effect.

Concept of “Play, and play wisely”

Relying on the professional knowledge of children's education psychology, Liben brings together the industry's top designer teams, puts in investment of R&D with continuous enthusiasm, seamlessly connects the industry's cutting-edge ideas to ensure that products are in the forefront of the industry in terms of creativity, style and effect.

Quality control

Liben established a traceable mechanism for the entire process of product R&D and production, and started the whole process of product testing and quality control with high international and domestic standards.

“Childlike” Space

Liben adheres to the mission of "creative customization of wisdom amusement products, franchise services for children's playgrounds, and the provision of “Play, and play wisely” family toys", it integrates the concept of wisdom education in the process of game product customization and truly implements the development concept of "no off-season games, no off-season wisdom .

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